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The voice was legendary, the accent classic rural Southern deep fried stereotype. His clothes were khaki tan with a cowboy hat. It was Sheriff Joe Higgins, making his first appearance in a Dodge car commercial in the fall of 1969. The first lines, "You in a Heap 'o Trouble, Boy," made actor Joe Higgins a celebrity. From 1969 to about 1975, Joe Higgins parlayed his excellent acting skills into a wonderful promotional career with Dodge.
His character would later become the model for Jackie Gleason's role as Sheriff Buford T. Justice in Smokey and the Bandit.
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