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"The store’s strategy is to mine Amazon’s massive online archives of reader data to steer the most popular books to shoppers. The circularity of this crème-de-la-crème process provides the sales leverage. The store stocks only 3,000 of the most popular, data-driven titles — for instance, a history best seller that’s been judged a good read by 2,796 previous readers, who gave it a 4.8 approval rating on a scale of 5. Collectively, the store boasts, its stock has received 1.7 million 5-star reviews from Amazon.com customers."

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