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Oh man, this one drives me crazy!
When I worked at a cafe a lot of people would ask about eXpresso, and I would as subtly as possible emphasize the correct pronunciation and then give them a meaningful look that illustrated that if they mispronounced it again I would vault over the counter and drop them.
thanks for this, but as noted this is mostly a problem of pronunciation. i mean when people look at the word and still say "expresso" there might not be a cure; a disease related to "excetra". some folks seem to love their x's.
here's another one i posted a while back http://gentlemint.com/tack/26104/
Actually have a picture of a restaurant/coffee shop in Missouri that had it spelled with an X on their main signage.
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